Marketing is just a word for getting your scrapbook business in front of people. The more people you can get your business in front of, the better your chances of making a sale, right?
Well, nearly right. I mean it’s no good marketing your scrapbook business to people looking for mufflers for a Chevy!
The point I’m trying to make here is that it’s targeted marketing that is most effective. If you’re selling finished scrapbooks, you have a different set of customers to those if you’re selling digital scrapbook elements, yes?
Now really there are just two ways of trying to attract those scrapbook customers. You pay for them, or you get them for free. Paying for them is any of the advertising you might do, whether that’s on or off-line. What you’re betting on (hoping for) is that you get more profit than the cost of the advertising. If you don’t, you loose money, and that ain’t the idea at all!
So getting free customers is obviously preferable. If someone comes to your scrapbook business and buys something, and it cost you nothing, that’s a pretty ideal situation, right?
Off-line you might try to do it through PR – like getting a story in the local press maybe. Online we can use a blog and we can use Article Marketing.
The principle of Article Marketing is that you submit short informative articles to relevant websites (there are many to choose from). Those articles tend to do very well in the search engines. Individually they will certainly do better than a young website, often better than a blog for a short time.
Inevitably some of the people who visit those articles will also visit your site… and voila! Free visitors! Now all you’ve got to do is have a strong enough offer to convert some of those visitors into customers.
As you can see, it’s a powerful principle to use in your scrapbook business. 
Obviously there’s a bit more to it than that and doing it right is a bit of an art, which brings me to a very special offer from my friend Bob Beacham over at Sellingcraftsonline.com
Bob is an acknowledged expert at Article Marketing and is the originator of Blog Power Posting, which is closely related and another very powerful business tool. Bob has written two ebooks which he is currently offering at a quite ridiculously low price – under ten bucks the pair – which I would thoroughly recommend you get a copy of before he puts the price back up. Full details here.
Under $10.00 to bring dozens, possibly hundreds of potential new customers to your scrapbooking business? Got to be a good deal.
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